World Expo 2025 Sensory Design
What design strategies do national pavilions at Osaka Expo 2025 use to integrate technology and sensory design in communicating their cultural or futuristic narratives?
Let's Dive In
World Expos have long served as platforms for countries to project their identity, values, and ambitions on the global stage (BIE) This project explores how national pavilions at Expo 2025 Osaka function as instruments of cultural diplomacy and soft power, with a particular focus on Sensory Design. Sensory Design, engaging visitors through sight, sound, smell, touch, and even taste, is a powerful strategy in creating memorable, emotional, and immersive experiences. In an age of global competition for attention and influence, these multi-sensory environments reveal not only how nations see themselves, but how they want to be seen by the world.
National Pavilions
Click through each National Pavilion to learn more about their sensory design strategies. Click on videos to turn on sound.
