United States of America

The United States emerged as one of the most popular destinations at Expo 2025 Osaka, with visitors queuing for up to two hours to experience its bold and immersive journey through space, according to a U.S. Youth Ambassador present at the event (personal communication, May 2025). With a focus on innovation, space exploration, travel, and connectivity, the pavilion captivated audiences with a cinematic experience reminiscent of a Universal Studios attraction. Its mascot, Spark, represents the “spark of imagination and creativity” and acts as a guide throughout the experience (U.S. Mission Japan).

Upon entering, guests are welcomed into an indoor waiting area, where digital displays introduce the cultural and geographic diversity of the U.S. through animated posters and flashing visuals. The main attraction unfolds in an enclosed theater surrounded by five massive screens, where Spark leads viewers on an interstellar journey enhanced by smoke effects simulating a space launch. The entire experience is anchored by a memorable theme song, sung by Spark, that lingers long after visitors exit, creating a lasting emotional connection and reinforcing the U.S. presence as both informative and experiential.